The Preserve is the seamless collaboration between found and made: progressive, modern, and industrial design meets historic preservation.
In 1891 an industrious Vicksburg businessman, Joseph A. Biedenharn, bottled the first run of a widely popular new fountain drink called Coca Cola. Using a bottle of his own design, the precursor to the iconic hobble-skirt design that came later, Biedenharn set in motion the first steps of a truly iconic brand. Following Biederharn’s lead, three entrepreneurs from Chattanooga officially licensed, bottled, and distributed Coca-Cola in 1899. Just a decade later, there were over 400 companies operating bottling plants across the country. Most of these businesses were family owned.
Around the turn of the century, James E. Crass moved his Coca-Cola bottling from a small plant in Charleston, South Carolina to Richmond, Virginia. The business quickly grew and eventually expanded to 42 franchises across the Mid-Atlantic. In 1953, Architect Joseph J. Schlesser designed the Mid Atlantic Coca Cola Bottling building. It quickly became of the most prominent and significant buildings in the industrial neighborhood of Scott’s Addition. The modern-style four story brick building also included a garage designed by Richmond architect C. W. Huff in the 40s and another three-story, one-bay, addition from the 60s. A striking piece of architectural work, the structure was as functional as it is beautiful.
Historic, Modern, Home.
The Preserve at Scott’s Addition is the joining of two buildings built decades apart — a true mix of historic architecture and modern design. Construction is happening in 2 phases. Phase 1 is the complete renovation of the historic Coca Cola Building. These top line apartments retain all of their historic charm while providing residents with access to today’s modern comforts. For example, some units have the original railroad track running through the living room. Yeah, that’s pretty awesome.
The second half of The Preserve is Phase 2, the new construction section. These apartments all have unique floor plans, great views and a contemporary tone and feel. Take a walk out onto the rooftop deck and check both sections out. No matter where you chose to make your home, you’ll have full access to the some of the best amenities in the city: a pool and outdoor patio space, rooftop deck, fitness center, club room, listening lounge and social club.
Sure, we have an incredible building but one of the best things about The Preserve is our staff. Knowledgeable, experienced, friendly, fun, and attentive our team is here to help you.
Whether it’s finding an apartment, tracking down the best slice of pizza in town, or trying to figure out what’s happening around town this weekend, our staff has got you covered. Feel free to contact these professionals about any questions or concerns that you have.